The third ad addressed an issue that raised some kind of controversy. According to Eissa Bougary (job title), 3 Points Advertising is proud to have been the first to touch upon this issue publicly. “Our first chapter is denial,” Bougary says, pointing towards the fact that some indi viduals in society would ignore or deny that the phenomenon of “slight drinking” has spread amid our circles. The ad straightforwardly re buked this concept by stating a religious fact quite bluntly; do not drink at all what leads to drunkenness if taken in big amounts. There would have been no point, Bougary stated, to approach the subject by stating the harm of drinking alcohol or the social reprimands that entail the act. 3 Points Advertising did not play games or beat around the bush. “What is haram is haram,” Bougary says, “You can not think like the west. You cannot think that it is ok to drink as long as I don’t hurt anyone. Follow the Prophet (PBUH).
There is no need for explanation While the ad was meant for the youth, especially, the setting portrayed the living room of an older man who seems to be quite accomplished and living a comfortable, if not luxurious, living. Bougary stated that these elements in the ad represent what the youth would someday wish to be; a successful in dividual, in an elegant home with the small luxury of a drink in a glass -The making of the ads was a somewhat stre uous experience. After a preparation period of three weeks, all three ads were shot in one day starting from 5:00 am. to 3:00 am. “Never shoot three ads in one day!” Bougary jokingly says when asked what the team learned from .the experience of creating theads
Points Advertising has so far embodied the art of visual communication and created a pleasant hype in regard to their public service announcements. Now a question floats in the air: what will 3 Points come up with next? We will just have to sit back and wait Never shoot three ads” in one day!” Bougary jokingly says when asked what the team learned from the expe rience of creating the ads.