Yeslam has become synonymous with Arab hedonism. A design line that is handcraftedspecifically for the true appreciator of highquality goods; Yeslam designs are a fusion ofArabian luxury and European expertise.
Reflecting Yeslam Binladin’s experience of having spent his life divided between SaudiArabia, Lebanon and Switzerland, the inclusionof Oriental inspiration and Occidental knowhowis embedded into every design. In termsof design approach, Operations Manager TamaraK. Binladin clarifies, “He has one foot inthe West and one foot in the East.” This strictadherence restricts the Yeslam consumer to avery specific breed of shopper.
“Yeslam is a bit more selective in terms of who is going to by his product,” explains Tamara,“He comes from two cultures, and he blendsthem together for Arabs who want somethingwestern, yet true to their roots.” This can besensed through his wide range of watch collections,like that of the ARABESC BY YESLAM,which embodies the poetic philosophy of theArab world and the methodological expertiseof the Swiss “Haute Horlogerie.”
a design line that is handcrafted specificallyfor the true appreciatorof high quality goods;yeslam designs are afusion of arabian luxuryand european expertise.
The Yeslam consumer is the Arab man or woman who is sophisticated and Westernized.He/she is a world-class traveler whorecognizes impeccable quality and exoticfinishes. With purses named “24 Hours”and “Travel,” and the AVIATOR collectionmade from titanium and gold, Yeslam’sdesigns cater to the Arab jetsetter.
With his first fragrance in 2005, Yeslam gained much success for his ability to capture the essence of two cultures.He quickly opened four boutiques in Europe and the GulfRegion. He expanded from fragrances to leather goodsand accessories, which include sunglasses, silk scarves,cufflinks, and watches. “Arabia,” a manifestation of mastercraftsmanship, with its hand painted enamel dial andbrown crocodile strap, is an ideal example of the exemplary,bold work that has become Yeslam’s signature.