The birth of a creative venture…
Sorting through old pieces of jewelry, Nadia discovered that some were difficult to wear andtherefore, decided to revamp the out-dated piecesinto something more exciting.
She took them to the Fitaihi workshop, along with her sketches inspiredby her visit to the southern region the year beforeand asked them to execute her design.
As luck would have it, Mr. Ahmed Fitaihi noticed the designas not belonging to any of Fitaihi’s collectionand approached Nadia when she came to pick upher newly refurbished jewelry.
With Nadia as the designer and Mr. Fitaihi as the supplier of stonesand expert labor, the beginning of a beautifulpartnership began.
In 1990, Mr. Fitaihi suggested that Nadia exhibit her work. The collection sold out within three days.
As a result of this success, Nadia was able to “I am not a businesswoman, Iam a designer,” asserts NadiaAl-Zuhair, one of Jeddah’smost prominent women insociety, known for her jewelryline and charitable work.Design Magazine was ableto get the exclusive story ofthis remarkably generous andcreative lady.
Nadia the designer…
Nadia’s sense of romance is evident in her ‘Zodiac collection a collection she designed to symbolize the love and bond between her and her husband, achieved with delicacy and imagination. Hercreativity never seems to cease! Her Oud collection is bold and inspiring; its traditional aspectsmake it all the more appealing to Saudi society.
How the charity organization started…
In 1997, she helped found the national foundation for home health care in the western region where the fundraising committee agreed to create a symbol for the organization to based on “The Names of God”(Asma’a Allah Al Husna).
Nadia volunteered to create these pieces as brooches, and then donated them to raise to funds to help patients. She later began extending her expertise to other jewelry pieces addingdiamonds and precious stones to form a complete collection line of jewelry including necklaces rings andbracelets.”Each name inspires a different design in calligraphic style (that I had patented)”
Where she is today…
In her 7th jewelry collection line Asma’a Allah Al Husna (God’s Names) is now in it’s 11th successful year.
This beautiful collection can be found at Fitaihi Tahlia and Etoile.”I love what I do because I am producingwearable and trendy pieces and all the profits are going to charity”.
Nadia is thankful for all her supporters,
especially her partner and her husband, Mr. Tala Zahid, for all the love and support throughout
the years.