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by maryam yamani

Kalimah


A new kid on the T-shirt block just launched their line in Red Sea Mall, and has taken the young trendy generation by surprise.

Ahmad Showlag, Waleed Al-Amoudi, and Shadwan Al-Agha introduced their line Killmah, giving shopaholics a reason to shop.

The creators of Killmah are set to release their collection at a renowned exhibition in Barcelona, Spain. The exposition is famous for displaying exclusive designer collection such as Roberto Cavalli and Replay. Aiming to make a global impact, Killmah is telling its international audience what Saudi Arabian culture is about: through the printing of beautiful Arabic calligraphy and incorporating the well-known Shimagh as a design factor in almost all their t-shirts, we expect the brand to succeed internationally.

Just when we thought the concept and designs wereimpressive, we were evenmore fascinated by theproduction; everything isbeing done locally.

Granted,the T-shirts aren’t availablehere in Saudi (as they areimported from Turkey); but theprinting, calligraphy, tags, andembroidery is all done in theworkshop in JeddahUnlike anything you have ever seen, Killmah offersgood quality handmade T-shirts; they are supportingthe local market; and their attention to small detail (inprinting and the tags), differentiates the brand fromits competitors.

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