On developing good Graphic DesignAdvice from Mcladin.
•Know Your Client
*Study their message and style
*Highlight what it is that sets them apart from others
*How do they currently present themselves?
*Does it need to change to help reposition them?
*What is their competitive advantage?
•Sketch your ideas first.
*Otherwise they might turn into digital disas ters.
•Avoid Using Too Many fonts and Colors
*Keep a hierarchy of message and tone
*Remember, color can help set the mood
•Keep Your Skills Up-to-Date
*Learn the latest styles and trends
*Do tutorials and learn how to use new pro grams
•Stay Inspired
*Attend conferences and workshops
*Surf the web
*Travel and expose yourself to different design
*Collect samples of designs you like and use them as references
*Read DESIGN MAGAZINE!
•Creative Freedom
*Try to push the envelope
*Don’t do the tried and tested—be bold!
•And finally, LESS IS MORE
*I repeat: Less is more!
You don’t have to be a designer or critic,or even posses a creative bone in your bodyto have an opinion on a piece of design,such as an advertisement or logo.
There are just some things that can’t be looked atsubjectively, no matter what your art teacherused to say or who the audience is!Often we are exposed to outdated designswith no relevance to their purpose.Design should be the voice of the brand.
Is poor design a result of characterlessbrands?
Maybe.If that is the case, then takesome time on your client’s behalf to helpdevelop their brand. Create a personalityfor your client that will aid you in developingtheir new look.
I was going to go off on a tangent and list every sorry-excuse-for-a-design presenthere in Jeddah. But who am I to sit here andsay this is “good” design or that’s “bad”?Decide for yourself. The design police havegiven you the tools to be the critic we knowboils within you. So use the stickers providedor visit the site, www.design-police.organd download and print the ‘Visual EnforcementKit,’ and start bringing “bad” design tojustice!
Advice from McLadin, on developing good Graphic Design:
If graphic design is the ability to solve problems visually, then much of the designs beingcreated in the region are actually addingto the problem rather than solving it. Overdesigningis a huge issue for most designershere. Just because something is complicated,doesn’t mean its better. Keep it simpleand obvious.
To produce effective and visually appealing designs, makesure you:
•Take Your Time to Research
*Don’t start designing unless you’ve done your homework
*Get other people’s input before you submit it to the client
*Understand Your Audience.